Promote Handicrafts and Small Shopkeepers This Diwali 2023 : A Guide to Economic Empowerment and Cultural Preservation in India
Introduction
Diwali, colloquially known as the Festival of Lights, is more than a mere celebration; it is a grand tapestry woven with familial gatherings, joyous revelry, and exchange of gifts. It also brings a surge in shopping activities, often characterized by buying new clothes, home décor, and other celebratory items. However, the growing preference for big brands and e-commerce platforms raises concerns about the sidelining of local handicrafts and small shopkeepers. This article elaborates on the benefits and significance of supporting handicrafts and small businesses during Diwali and offers practical tips to do so.
The Concerning Trend: Big Brands vs Small Shopkeepers
In the last few years, the ease and convenience of e-commerce have led many to opt for big brands and online shopping portals, often at the cost of local businesses. This shift not only hampers the economy at a micro-level but also risks the erosion of cultural heritage that is often best represented through handicrafts.
Why Handicrafts and Small Shopkeepers are Vital for India
Economic Impact
- GDP Contribution: Handicrafts alone contribute over 5% to India’s Gross Domestic Product.
- Employment: Over 70 million people are engaged in the handicraft sector, and small shopkeepers employ more than half of India’s workforce.
- Small Businesses: Small shopkeepers make up a staggering 96% of all businesses in India.
Cultural Importance
Handicrafts are not just products; they are the epitome of India’s diverse culture and traditions. Each handcrafted item tells a story, often making the artisans cultural ambassadors.
Benefits of Supporting Local During Diwali
Empowering Local Communities
Buying from local artisans and shops directly benefits the community by creating jobs and channelling money back into local economies.
Preserving Cultural Heritage
Handicrafts are intricately linked with India’s cultural identity. By purchasing these products, you contribute to the preservation of these arts and crafts for future generations.
Boosting the Local Economy
Small shopkeepers are the backbone of the Indian economy, offering a wide range of products and services essential for daily life.
How to Promote Handicrafts and Small Shopkeepers This Diwali
Shop Local Markets
Local markets are treasure troves of handicrafts and items from small shopkeepers. Make it a point to explore these markets for your Diwali shopping.
Choose Handicrafts
From décor to clothing, opting for handicraft products adds a touch of cultural richness to your celebrations.
Spread the Word
Social media is a powerful tool. Use it to advocate for local businesses and share information about local markets and handicrafts.
Conclusion
This Diwali, make a conscious choice to uphold the twin pillars of economic empowerment and cultural preservation by supporting local handicrafts and small shopkeepers. Your contribution may seem small, but its ripples will be felt across communities, enriching not just your festivities but also fortifying the cultural and economic landscape of India.